Natasha Janssens Book PR campaign for Women With Cents
Natasha Janssens Book - Wonder Woman’s Guide to Money
Selling out before launch day -
makes cents
Goal— Promote the release of Natasha Janssen’s book, Women With Cents and build Natasha’s reputation and credibility as a thought leader and the go-to expert in women’s financial wellbeing.
Strategy— We went all out to make sure Natasha’s latest book was an absolute success. We engineered a combination of media coverage in magazines, digital media, print and TV along with collaborations with like minded businesses and outreach to relevant influencers.
Results— Women With Cents was a smash hit, selling out before release day. With coverage in 10Daily, Kidspot, Babyology, Women’s Agenda, Sky News and the Financial Review plus ongoing requests to comment on women in finance, Natasha has firmly established her expertise in women’s financial wellbeing. Natasha also bagged the community award in the Women Finance Awards in 2020 for her work on Women With Cents.
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