PR consultant.
Rebel with a cause
It’s easy to assume that success in any creative pursuit is the result of extraordinary talent, luck or connections. But I know that’s not the whole truth.
At the core of all exceptional creative work - and all brilliant ideas that are born to this world - is courage.
To face uncertain career trajectories, unavoidable rejection, unreachable competition and unflinching judgement? To move forward despite fear, worry or self doubt? To be so deeply rooted in your message, your purpose and your cause that you stand again and again and again?
That’s righteous courage. And I’m here for it.
I champion the legends doing things differently. I support their intense pursuit to share their work, their ideas and their message with the world. And I don’t stop until they get the attention they deserve.
That’s my cause.
Being righteous isn’t about being right
Righteousness can have a bad rep. But here at Righteous PR righteousness isn’t about stubbornly holding tight to narrow-minded beliefs. It isn’t about a staunch unwillingness to hear opposing views. It isn’t fire, brimstone and jowly, red-faced morality at the expense of all other experiences and opinions.
Righteousness is about standing up for what you believe. It’s a word that belongs to those who are brave enough to put themselves out there and go against the grain. It’s a word that belongs to the crusaders, game-changers, thought-leaders and future-makers.
It’s for Freddie Mercury, Joan of Arc, Blondie, David Bowie, Ani DiFranco, Clementine Ford, Mirka Mora, Malcolm X, Roxanne Gay, Margaret Atwood and Jane Gilmore.
And it’s for you, too. All you have to do is stand up and claim it.
Julia Ferracane - lead rebel rouser
Persistence is a fundamental trait that all good publicists must possess. And as it turns out, I have it in spades.
To be honest, I dithered about in my early career, but don’t most of us? I had no real idea about what I wanted so I studied what I liked - visual arts and history. I got a retail job and wondered “when will I figure out what I want to do?”
A PR internship crossed my desk and I thought “I could do that”. I got the role but it wasn’t smooth sailing. The persistence that was dormant within me raised it’s voice when I was told I wasn’t cut out for it. That voice inside me just wouldn’t quit. And when I worked out that it was the toxic environment that I worked in that was holding me back I was finally able to stand my ground.
25 years on and I’ve earned clients a fair share of PR triumphs thanks to my persistence. I held roles as the Arts and Publishing Publicist for both The Australian Ballet and for Penguin Random House Australia.
But I knew I needed to go out on my own to be able to provide affordable, accessible PR consultant services to creatives, small businesses, entrepreneurs, not for profits and authors of all kinds.
I’ve worked with clients across arts, fashion, kids publishing and NFP sectors. And I've helped them get the right coverage, from digital to traditional PR, to truly be seen, heard and felt by their ideal audience.
At home I'm an extroverted introvert, a curious people watcher, a lover of pop culture and trends and I’ve been called feisty by my friends and family - a title I wear like a badge of honour.
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