Amplify your
big idea
PR services to get you seen, heard and understood
Let's get that big idea of yours out there!
Pick a package from the options below or create your own
PR support
DIY like DiFranco
If you’re a seasoned writer with social media cred and you’re comfortable contacting the media. But you know that finding the right angle and pitch is an art.
I will work with you over a two hour brainstorming session to come up with angles, audiences, media contacts and key story ideas.
I’ll help you develop ideas for media pitches to create a buzz that propels your business forward.
You’ll also receive:
My guide to writing a killer media release
a timeline of what to do when
essential do’s and don’ts
plus tips on which media to contact for your brand.
Plus I’ll have a two hour follow up session a month after our first chat to discuss your progress and recommend next steps.
All this knowledge to empower your DIY PR efforts:
$959 (ex GST).
Launch campaign package
Take centre stage like Prince
Ready for maximum recognition for your new book, product or service? I’ll help you to stand out by crafting your personal brand and leveraging the heck out of your profile with the media.
Your launch package includes:
a discovery session to find the angle, audience and story
media release development with three rounds of changes
customised media list and response to media call outs
full media liaison including follow ups and interview management
promotion of your success on my social media channels
a full wrap up report so you know what works for your next launch.
This package goes well with the Book Tour event management below also if you’r looking to add book events to your publicity tour.
Prices start from $8,489(ex GST) for a 3 month campaign.
Please note: Any postage costs are not included in the price of the campaign
Get to know you
Annie Al La Carte
I believe any smart entrepreneur, author or small business who is wanting to get ahead in today’s overcrowded marketplace has to position themselves, create an awesome personal brand and ensure they are leveraging the hell out of their, and their company’s, profile using PR.
The Al La Carte options below are for those wanting specific, smaller sized jobs or specific jobs to be carried out and want to dip their toes into PR as a start. It offers affordable, value public relations options and packages for small businesses. By offering these services à la carte, you can get the most bang for your buck. These options are ideal for start-ups, new concepts and budding businesses.
Your Al La Carte allows you to choose from:
PRESS KIT PACKAGE | $2,200 +GST
Well-written materials provide meaningful, key messages and content that can be shared with media, stakeholders, investors, employees, clientele and more. Whether or not you have full PR service, this is a cost-effective way to jump start your brand with the essential staples.
Vignette
Bios [3]
General Media Release
Specific-focus Press Release
Fact Sheet
PODCAST PITCHING | $4300 +GST
(over 3 months)Want to focus your PR efforts on Podcasts alone? Let us pitch to up to podcasts on your behalf.
It includes:a customised podcast list to hit your target market.
handle all media liaison, including follow ups
provide an itinerary of your podcast interviews to ensure you are prepared
share your success with my social media channels
deliver a full media wrap-up and respond to all media call-outs over the lifetime of the campaign (2 month approx)
BOOK TOUR EVENTS | $2300 +GST
(over 3 months)Enhance your book publicity campaign with a publicist who also has contacts within the book industry across libraries and books stores/ book events and retailers.
It includes:Reaching out to relevant retailers for book events to coincide with your book tour (if appropriate)
Manage library talks and events in any state or multiple states in Australia
Manage and pitch cross promotional/ advertising with book retailers or outlets/ newsletters.
Retainer packages
Build fame like Bowie
Looking for long-term visibility? This is the package for you.
With 3, 6, 9 or 12 month increments, I’ll work to get you in front of top Australian media each and every month. We can also create you a custom package to cover speaking engagements, award entries, social media management, content writing or anything else you may need.
Your retainer package includes:
a tailor made PR strategy
media outreach each month to your desired targets
proactive responses to media call outs
management of all media liaisons
briefings before any interviews.
Prices start from $3,569 (ex GST) per month.
Influencer Marketing
Establish yourself like Ella
Reach your customers where they are and drive them to action. You tell me what your marketing goals are and I will bring the experience and influencer community to grow your product or brand.
I’ll help you to schedule posts and monitor trends. Plus with all the hard work done for you, you’ll have more time to dedicate to those all important conversations that turn social media followers to leads and customers.
STARTER (maximum 3 month campaign)
This package is for those on a tight budget who want to reach influencer audiences through Instagram stories without paying for content creation and ads etc.
I will reach out to various micro influencers in your niche in exchange for product.
Does not include postage costs
$3,859 (EX GST) Paid upfront
ELEVATE (maximum 3 month campaign)
Keen to get a deeper reach with Influencers who speak to your audience directly? This package is for those who are serious about influencer marketing and are looking at collaboration, content creation or influencer ads.
Types of collaborations could include: Instagram Story creation, sponsored blog/ feed posts, videos using the influencer generated content for you to also use across your socials.
$4,799 (EX GST) (to be paid upfront)NOTE: Any influencer payments are not included in this package.
Tailored add on services
Go extra like Elton
Got the contacts and the gift of the gab to reach out to journalists and influencers, but need someone to write your media release? Or maybe you need a little extra support with your chosen package.
No problem, I’ve got fixed fee add ons or can tailor something specific to your needs.
Options include:
killer media releases from $220 (ex GST)
custom content for your website or other marketing communications
NetGalley listings for authors:
6 month standard title listing from $650 (ex GST)
6 month marketing plus title listing $899 (ex GST)And more.
Get in touch and let us know what you need.
