Zanni Louise Book PR campaign for The Human Kind Series
Starting vital conversations with kids (and creating a sell out hit)
Goal— Promote the launch of author Zanni Louise’s new series, The Human Kind and gain maximum exposure for her books across retail EDM’s, traditional media outlets online and print, and book influencers.
Strategy— Leveraging the books as conversation starters for parents to engage their children, we created videos featuring children talking about the key themes which were shared on Booktopia’s TV YouTube channel and website. We also created the #30DayHumanKindness hashtag challenge which gained local news coverage and got the momentum rolling.
Results— Booktopia sold out the book just two weeks after its release and the launch achieved broad media coverage including features in Kidspot, Mindful Parenting Magazine, Kids Book Review, Children’s Books Daily, Essential kids and more.
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