Richard Wiesel Photography Objects From the Concentration Camps exhibition
Artefacts found at Nazi concentration camps reveal hidden stories - Richard Wiesel
Worldwide reach for a ground-breaking exhibition.
Goal— Get eyes on this important, ground-breaking exhibition representing an exploration of human resilience and trauma from an up-and-coming artist.
Strategy— A series of strategically-placed media appearances across print, radio and TV targeting the Jewish community, broader public and museums.
Results— A double-page feature in the Arts pages of The Daily Telegraph, coverage in the The Australian Jewsish News and Sydney community newspapers meant the Objects From the Concentration Camps exhibition opened in Sydney to a captive audience. And Richard has achieved a well-deserved reputation as a talented photographer in a niche area.
The initial coverage snowballed into interest from other media outlets and museums across the globe from Los Angeles to Germany, Africa and beyond.
To date Richard has appeared on the ABC’s The Hub On Arts, SBS World News TV and online (which was syndicated to all SBS language platforms), The Humankind podcast, SBS German Radio, 2SER local radio, City Hub Sydney.
Abroad, Objects From the Concentration Camps has been featured in The LA Times, Beverly Press and The Moscow Times in Germany.
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