Marmalade Lion Awareness campaign
Marmalade Lion - Cultivating conscious consumerism and appreciation for the environment
Turning a niche brand into a celebrity favourite and household name
Goal— Build brand credibility, increase social media engagement and make Marmalade Lion a household name.
Strategy— Marmalade Lion is a Melbourne made baby and lifestyle brand that makes parents' lives a little easier. With quirky designs and a love of all things Australiana, the quality, durability and attention to detail of their products is exceptional. For these reasons we knew a dedicated influencer campaign would be the perfect strategy to achieve greater awareness and engagement. We sent products to a carefully crafted list of influencers that perfectly fit with Marmalade Lion’s values and ethos.
Results— User generated content from Lara Worthington, Megan Gale, Giaan Rooney, Tiff Hall and more saw Marmalade Lion’s following explode. Mums and Dads love Marmalade Lion and their large, engaged social media following has meant they’ve enjoyed an easy expansion into overseas markets.
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